Public engagement metadata across the category, refreshed weekly. Last updated 2026-06-14.
On Instagram, the creator @juve3dstudio out-engages CEMEX by 58× on likes. But that headline hides the real story — keep reading.
The 58× is a likes-only number, and likes conflate two different things: how many people see a reel (reach) and how many engage (rate). Pull the view counts on a matched sample of 12 recent reels each, and the picture changes. CEMEX is not short on reach — it gets ~529,000 views per reel. The gap is engagement rate: viewers watch and scroll past. That's a creative problem, not a distribution problem — and it's the one CTX is built to fix.
| Account | Reels | Avg views (reach) | Engagement rate |
|---|---|---|---|
| @juve3dstudio | 12 | 1,239,833 | 6.61% |
| CEMEX México | 12 | 529,000 | 0.37% |
| Holcim México | 12 | 2,222 | too few engagements to rate |
Reach gap creator-vs-CEMEX: 2.3× (not 58×). Engagement-rate gap: ~18× — the real lever. Holcim sits at ~2,200 views/reel: effectively absent. Equal N=12 reels/account for reach; rate computed where likes are known (CEMEX 8, creator 7 reels).
Ranks on sends + saves (DM-shares carry 3–5× a like). Worst-ER channel of the three — needs an endorsable, shareable moment, not reach.
| Account | Role | Posts | Avg likes | Top |
|---|---|---|---|---|
| @juve3dstudio | Creator | 7 | 91,006 | 208,980 |
| CEMEX México | CEMEX | 8 | 1,565 | 3,607 |
| Holcim México | Competitor | 4 | 41 | 81 |
Satisfaction-weighted session time + CTR gate; first-30s retention cliff. CEMEX's strongest channel by far.
| Account | Role | Posts | Avg views | Top |
|---|---|---|---|---|
| CEMEX México | CEMEX | 10 | 1,441,509 | 2,720,843 |
Holcim México averages 41 likes a reel — effectively absent. CEMEX (1,565) already beats them 38×. The engagement that's actually being won on Instagram is going to independent creators posting process and 3D-build content. Benchmark against them, not the incumbent brand.
@juve3dstudio 91,006 avg likes · CEMEX 1,565 · Holcim 41
"El Día del Albañil" (celebrating the people who build) is a YouTube giant: 2.7M views on the top cut, 1.44M average across the channel. That worker- and process-led story is exactly the format winning on short-form. It just hasn't been adapted to vertical Instagram.
CEMEX YouTube 1,441,509 avg views vs 1,565 avg IG likes
The creator's edge is watchable process: cranes, pours, 3D builds, hands at work. CEMEX owns the real version of that at scale (sites, crews, Día del Albañil). Re-cut existing footage to a 9-second hook + process payoff for Reels and Shorts before commissioning anything new.
Process/ASMR format wins on all three short-form feeds (channel research)
Collaborating with or contracting the creator borrows a proven 90k-like audience immediately while CEMEX's owned short-form ramps. The asset you'd be buying is distribution, not editing — the metadata makes that case for you.
Creator's account/audience is the lever; owned ramp is the long game
Neural-video scoring is in calibration. We deliberately lead with behavioral evidence (the engagement data above) and validate the per-second neural read against a deeper model before attaching causal weight to it. Rigor over reach: you'll see the neural layer here once it separates strong creative from weak on video, not before.
Source: Impleia competitive-intel engine — public engagement metadata via yt-dlp, refreshed weekly. Account averages as-tracked; per-post snapshots accrue trajectory over time. Metadata only — no private/account data accessed.